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It Matters Who Is Doing the Nudging: A Response to Charles Mathewes and Christina McRorie (by Hunter Baker and Micah Watson)

We would like to begin with agreement on something fundamental. The team of Mathewes and McRorie are surely correct about the persistence of nudging in our lives. We are nudged by the cereal company that pays to have its product on the top shelf. The little tables at the end of aisles in Barnes and Noble are miniature subdivisions with real estate sold to publishers. Those tiny neighborhoods of books are nudges.

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